Objective:

My objective is to collaborate with companies in New Zealand to create impactful websites and tailor-made services that resonate with their target audience. By leveraging cutting-edge digital marketing strategies, I aim to enhance their online presence and facilitate meaningful connections with potential clients. Through this approach, I seek to not only boost their professional success but also contribute to their personal growth and overall well-being. My goal is to empower businesses to thrive in the digital landscape and achieve their fullest potential.

Digital Marketing Expertise:

• SEO, PPC, and Inbound Marketing: Extensive experience in SEO, PPC, inbound marketing, and affiliate marketing, ensuring comprehensive coverage of digital marketing strategies.
• Content Creation and Management: Proficient in creating and managing content across various mediums, including websites, videos, infographics, and social media platforms.
• Social Media Marketing: Demonstrated ability in utilizing social media channels and digital ads for marketing purposes, enhancing brand visibility and engagement.
• Project Management: Skilled in coordinating and managing service and delivery across multiple sites efficiently in the digital marketing area.
• Branding and Positioning: Successfully created and developed brands, effectively positioning them through digital marketing strategies.

Skills in SEO:

Analytical Skills:

• Proficient in interpreting data from tools like Google Analytics, Search Console, and keyword research platforms to identify trends and patterns for optimizing strategies.

Technical Proficiency:

• Understanding of technical SEO elements such as website structure, HTML, CSS, and JavaScript to audit websites for technical issues and ensure proper indexing by search engines.

Keyword Research:

• Proficiency in keyword research tools and techniques to identify relevant search terms and understand user intent for effective content optimization.

On-Page Optimization:

• Knowledge of on-page optimization factors like title tags, meta descriptions, and internal linking to optimize content and HTML elements for improved search engine visibility.

Off-Page Optimization:

• Understanding of off-page SEO techniques like link building and social media engagement to build high-quality backlinks and promote content effectively.

Content Creation:

• Strong writing skills to create optimized content for websites, blogs, and social media platforms that resonates with the target audience.

Local SEO:

• Familiarity with local SEO strategies and tools to optimize Google My Business listings, local citations, and geo-targeted keywords for businesses targeting specific geographic regions.

Mobile Optimization:

• Knowledge of mobile SEO best practices to ensure websites are mobile-friendly and provide a seamless experience for mobile users.

Continuous Learning:

• Commitment to staying updated on the latest developments in SEO through industry forums, ongoing education, and participation in training programs.

Communication Skills:

• Effective communication abilities to articulate SEO strategies, findings, and recommendations to non-technical audiences, clients, and stakeholders.

Teaching Experience:

• Extensive experience teaching IT subjects and software packages at tertiary level institutions.
• Proficient in preparing and executing teaching materials aligned with curriculum standards and NZQA requirements.
• Ability to convey complex ideas in a simple and understandable manner, facilitating effective teaching and knowledge transfer.

Curriculum Innovation:

• Skilled in innovating curriculum content and enhancing programming skills for students' comprehensive learning experience.

Interpersonal Skills:

• Exceptional interpersonal skills, enabling the building of lasting relationships based on trust with various stakeholder groups.
• Ability to work autonomously and collaboratively with different teams.

Technological Proficiency:

• Sound understanding of administration in the technology space, including managing systems, policies, and infrastructure.
• Proficient in various programming languages, software packages, multimedia tools, and accounting packages.

Employment History:

• Director and Production Lead at Mids Limited (Current)
• ICT Trainer at Aspire2 International
• IT Director at Web4me Limited
• Lecturer at Queens Academic Group
• Freelance Web Designer
• Manager at BizSparks Infotech Pvt Ltd

Education:

• Master's in Computer Applications (MCA) - Madurai Kamaraj University, India

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